Most people think it's the thing done at such a high level. What impressed you with the approach they took in Italy with starting the design you wanted? So we decided to go matte, just to kind of keep it with the aggressive look and keep it real subtle.ĬU360: You're a big detail-oriented guy, from your shooting routines to your suits. So then we picked the blue and the blue was giving off so much. And then I think the best thing was the ocean, what resonated with being on the ocean and being in Miami. So you've got to use softer colors, but you don't want to be too extreme where everybody knows, “Hey, that's Ray coming in his yellow car.” So I wanted something that had color and that spoke to Miami. Black, it will just sit there and just make you feel like you're on fire.
Like, how do you pick a color for Miami? Because as I moved to Miami years ago, you can't wear dark colors. It can be both, and that's depending on kind of the mood that you're in.ĬU360: Take me inside your creative vision with this SUV. When you're in it, there is a power associated with it, but at the same time, it's smooth. RA: I think with this car, it's an SUV, midsize, but it still drives like a car. You can never know enough.ĬU360: What's next with this Maserati? What technology or features really stood out to you? Because each new year, you just hope that the car you have doesn't change the body style too much, because you get enticed to wanting to jump into the market and buy something new. And the interesting thing is, it's a rabbit you're always trying to chase.
I kind of understand the different brands, but I'm always fascinated with what comes next. I think about the cars I've owned and I've given away or I've sold, ones I still have. RA: Well, I've been around cars long enough in my career and I've owned many different cars. So it was definitely an experience that I would encourage other people to try if they're car people.ĬU360: How much did you know about cars going into this process? And how much did you have to learn? They've been around the car industry before, you know, they’ve been around luxury cars before. And it was like this neat process where when you start really kind of going over it, you come up with something unique, especially with people who've done it before. And then it was, like, we just came out with a whole totally different color, totally different design. So after we got there on a Sunday, we met on a Tuesday and just talked about every aspect of the car, and the colors I thought I liked and the directions I want to go in. I was, like, “I'd actually want to stay a little bit longer since I'm going to be over there.” So I created an itinerary. And you can go to Italy, but if you don't have time, you can just do it on the phone.” I said, “No, I'd love to go to Italy.” So it just came together so fast. And they asked me, “Hey, you can get on the phone with a couple of designers and talk about what you love to do. Ray Allen: Just when this deal came across the table, I was offered to enter into the customization of a Levante Maserati. (The interview has been edited for clarity and length.)ĬloseUp360: Tell me about this journey you took to Italy, and what unfolded there for you. The two-time champion and 10-time All-Star sat down with CloseUp360 to discuss how he got involved with Maserati, what greatness means to him, what he listens to when he drives and more. The SUV, which Ray personalized through Maserati’s “ONE OF ONE” program, includes mats inspired by basketball nets and sneaker soles, his signature embroidered on the back of the driver’s headrest and the phrase “Maserati for Ray” engraved on the door sill inserts. “I was, like, ‘Just send me the whole car, please!’” “I was excited all morning because people kept sending me like snippets of the car,” Ray recalled during the unveiling. Instead, on this spring day in New York City, he was set to attend the New York International Auto Show for his first in-person look at the customized Maserati Levante GTS he had flown to Modena and Turin, Italy, to design -albeit not spoiler-free. No, it wasn’t Christmas Day, though for a car lover like Ray, it must’ve felt like it. But even the pristinely focused (and always sharply dressed) Hall of Famer couldn’t entirely contain himself on this particular morning. NEW YORK CITY - Ray Allen was a picture of discipline during his 18 years in the NBA.
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